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PARSONS BENEFIT

branding 2023

Contributed to Parsons Benefit 2023 - an esteemed annual gala raising funds for student scholarships at Parsons. Collaborated with AIGA Medalist Lucille Tenazas to design a captivating logotype and branding identity. Met the client's challenge by exclusively using Neue Font from Pentagram, the font designed for The New School, while incorporating the school's iconic red, white, and black colors.

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BRAND COLORS

BRAND ASSETS

Developed comprehensive marketing collateral for the event, encompassing card and email applications, patterns, a dynamic screen presentation template, and animated media.

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