MORPHO

SKINCARE APP

branding, UI/ UX 2021

Morpho is a UI/UX project designed to help people with their skincare routine.

APP BRANDING

The brand identity draws inspiration from the butterfly Morpho, symbolizing a new stage in life and its inherent beauty. The color palette is derived from the vibrant hues found on the wings of the Morpho butterfly. The logo elegantly captures the silhouette of the butterfly, and when inverted, forms the letter M.

PAINT POINTS,

RESEARCH

01

Getting Lost With Choice

People have to use TikTok, Reddit, Youtube etc. to find the community of people to share their skincare feedback.

How Might We?

Create transparency between the product and consumer.

02

Community Exists
On Outside Sources

Needing recommendations from the app to guide me but also feedback from other users to share their experience and if the product actually works,

People have to use TikTok, Reddit, Youtube etc. to find the community of people to share their skincare feedback.

How Might We?

Help people to share their feedback more organically and have a community

03

Skincare is Difficult

The retail has limited categorization, doesn’t give enough information about the products or it’s not accessible enough, a lot of retailers in stores are not qualified enough to help you with your choice.

People have to use TikTok, Reddit, Youtube etc. to find the community of people to share their skincare feedback.